Kota Kinabalu, 23 September 2023 – European Wellness Biomedical Group (EWBG) have signed a Memorandum of Agreement with Zijin International Investment Holding Limited (Zijin), making Zijin a brand exclusive agent for MF3 Switzerland (MF3)’s premium supplements and skincare cosmeceuticals in Mainland China.
As part of the agreement, Zijin will be marketing, advertising, and distributing MF3’s premier line-up of health and wellness products in Mainland China, while EWBG will be offering its extensive expertise in anti-aging therapies, nutritional supplements, biological regenerative medicine, and youth revitalisation treatments to provide specialist product training and support. During the signing, EWBG was represented by its Chairman, Prof. Dato’ Sri Dr. Mike Chan, and Zijin by its Managing Director, Mr. Zhang De Ping.
The collaboration marks the next step in EWBG’s global strategy to explore and utilise new digital avenues in promoting its array of holistic health solutions to a worldwide audience and market, with Zijin set to leverage its vast networking and distribution capabilities to work closely with industry giants such as Shenzhen Dumbo Future Technology Co. (SDFT Co.), the global marketing service provider for TikTok Digital.
As a globally recognized social network, TikTok’s remarkable growth and burgeoning popularity underscore its immense potential as a platform for marketing and distribution—a potential that EWBG aims to leverage as it amplifies its digital endeavours.
EWBG and SDFT Co. previously inked a Memorandum of Understanding (MOU) in April this year to join forces in creating a European Wellness Digital Education Center for Biological Wellness and a state-of-the-art Digital Wellness Corridor. The multi-million agreement was among 19 MOUs signed during the Malaysia-Chinese Business Forum, witnessed by Malaysian Prime Minister Datuk Seri Anwar Ibrahim.
EWBG’s foray into digital wellness with SDFT Co. encompasses technologies that could potentially revolutionise the health and wellness industry. This entails establishing high-quality educational content on Integrative and Biological Wellness in partnership with TikTok Digital, as well as offering a platform that gives the general public reliable healthcare resources and access to premier wellness retreat destinations—all from the palm of their hand.
European Wellness Biomedical Group
An award-winning European group renowned for its pioneering developments in cell therapeutics, peptides, regenerative medicine, immunotherapies, nutraceuticals and cosmeceuticals. It encompasses multinational divisions such as R&D, bio-manufacturing, educational academies, and hospital and wellness centers, with operations in 80 countries. Notably, EW Group operates internationally accredited medical centers focusing on regenerative bio-medicine and luxury wellness facilities. The group has its main offices in Germany and Malaysia, with research facilities in Germany, Switzerland, the Czech Republic, and the United Kingdom.
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